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What you'll do
- Design content marketing strategies and set short-term goals
- Undertake content marketing initiatives to achieve business targets
- Produce high-quality content by collaborating with design and writing teams
- Create an editorial calendar, delegate tasks, and ensure that deadlines are met
- Regularly deliver engaging content
- Edit, proofread and improve the content
- Optimize content considering SEO and Google Analytics
- Analyze web traffic metrics
- Ensure a strong web presence on various channels
- Generate ideas to increase customer engagement
Requirements and Skills
- Proven work experience as a Senior Content marketing specialist
- Understanding of web publishing requirements
- The editorial mindset with an ability to predict audience preferences
- Hands-on experience with SEO and web traffic metrics
- Expertise in social media platforms
- Project management skills and attention to detail
- Excellent communication and writing skills in English
- BSc degree in Marketing, Journalism or relevant field